Subaru 2025 is a comprehensive plan outlining the strategic direction of Subaru Corporation for the next five years. Announced in 2020, the plan encompasses a wide range of initiatives aimed at enhancing the company’s global competitiveness, driving innovation, and achieving sustainable growth.
Subaru 2025 is built on three key pillars: customer-centricity, technology leadership, and environmental sustainability. By focusing on these areas, Subaru aims to deliver a superior customer experience, develop cutting-edge technologies that meet the evolving needs of drivers, and minimize its environmental impact.